You’re thinking about building a web app but don’t know where to start?
No worries, we’ve got you covered.
In this article, we’ll guide you through the 7 critical steps to creating a successful web app. Furthermore, we’ll provide essential recommendations at each level to help you do it right and avoid frequent mistakes. Let’s dive in!
Let’s Start by Understanding What a Web App Is
Over the last few years, the app market has grown more competitive than ever. With 2.87 million apps on the Google Play Store and 1.96 million on the Apple App Store, it’s easy to become overwhelmed by the sheer volume. However, unlike regular mobile apps, a web app works differently.
A web app is an application that runs on a web server and can be accessed via any web browser, as opposed to being downloaded and installed on a device. This increases web app accessibility across platforms, allowing users to engage with them without having to download anything. A web app is easily accessible from a laptop, tablet, or smartphone.
Additionally, developing a web app is generally a faster and more economical solution compared to a mobile app. These advantages make web apps an attractive option, especially for businesses looking to save on budget and development time.
Do You Know the Difference Between Web App vs. Website?
It’s easy to confuse web apps with traditional websites, but there are key differences:
Websites typically consist of static pages that are developed primarily to inform users.
Web apps, on the other hand, have dynamic pages and are designed for interaction. They allow users to engage with content in a more interactive way.
Here are some additional distinctions:
Websites are usually built with HTML, CSS, and JavaScript.
Web apps often require more complex frameworks and programming languages like PHP, Ruby, Python, Rails, or Django to handle their interactive and technical nature.
By understanding these differences, you can better determine which approach is right for your project.
Now that we’ve covered the basics, let’s dive into the seven key steps you should follow to effectively launch your web app. Here are the 7 key steps to launch a successful web app development project:
Test Your App with Real Users
The first step in developing solid software is putting it to the test—literally. You may believe your software is intuitive, but actual users frequently approach it differently than planned. Early testing with your target audience will allow you to detect design defects and usability concerns that could cost you money in the future.
Create an interactive mockup and test it with people who match your target consumer profile. Their opinion is crucial in preventing costly mistakes and improving your design. Furthermore, these early testers can serve as ambassadors for your software when it is officially launched. Don’t forget to test every aspect of your app, especially the contact forms—nothing frustrates consumers more than unsuccessful communication attempts.
Pick the Perfect Launch Date
Timing is everything. Many businesses overlook the importance of selecting the right launch date, but it’s a key factor in your app’s success. Choose a launch date strategically, ensuring it doesn’t coincide with major tech events that could overshadow your release.
By setting a launch date early, you can build a solid timeline for marketing activities and development. Keep track of any announcements from major tech players to avoid unnecessary competition on launch day. A well-timed release can make all the difference in visibility and user adoption.
Develop a Strong Marketing Plan Early On
One common mistake is to wait until the app has been developed before considering marketing. The truth is that marketing should start before your software even hits the app store.
Once you’ve identified the key attributes, begin pondering marketing methods. Spread the word early so that when your app goes live, people will be prepared and waiting. Divide your marketing strategy into three main phases: pre-launch, launch, and post-launch. Don’t forget to incorporate tracking and analytics tools to monitor your progress and optimize your ads as you go.
Expand Your Network
Networking is extremely important in spreading the word about your application. Connect with bloggers, reporters, and influencers who have an audience similar to your target users. Reach out to relevant online communities and forums, and interact with people who may be interested in your app.
Identify significant influencers in your business and start building ties with them right away. On launch day, keep them updated so they can help spread the word. The more people talk about your app, the greater your chances of a successful launch.
Influencer marketing is expected to be a $21.1 billion industry by 2024, demonstrating how important it has become in promoting brands and products. Consumers trust influencer suggestions, and collaborating with the right ones can significantly enhance your app’s visibility and trustworthiness.
Maximize the Power of Social Media
Social media is an excellent platform for increasing engagement and organic development. Before your app is even ready, make a presence on platforms such as Facebook, Instagram, and LinkedIn—whichever networks your target audience uses.
Use these channels for building hype. Share sneak peaks, demos, and feature previews. Send users to your landing page, where they may register for early access. Integrating social media within your app allows users to easily share it with others, increasing your reach.
Prepare a Press Kit
Create a smooth press kit to help bloggers and journalists write about your app. This one-stop file should have everything they need, including your company’s background, app description, screenshots, video demos, past reviews, and a press release.
Having a press kit ready to go guarantees that you don’t miss out on any coverage possibilities and that reporters can swiftly share information about your app on launch day.
Create Engaging Promotional Videos
Last but definitely not least, videos are an incredibly effective way to promote your app. A well-crafted promotional video can show off your app’s features and engage potential users in ways that text or images simply can’t.
Create a demo video that highlights the most appealing parts of your software while remaining concise—around one minute is the ideal situation. Use this movie to build anticipation and explain why people should download your app. When it comes to increasing organic downloads, video content can make all the difference.
Conclusion
Launching a successful web app is a multi-step process that involves careful planning, testing, and effective marketing. By taking these 7 critical steps, you will not only ensure that your app is designed with user needs in mind, but will also acquire the awareness and traction it deserves in a competitive marketplace.
Contact Appcent to get a consulting why starting with an web app might be a quick win and a better option for your MVP or first stages of your project. Start your future of digital transformation with solid steps!