GITEX Global 2024 brought together tech enthusiasts, creators, and investors worldwide for an exceptional week of innovation and connection. Hosted from October 14 to 18 in Dubai, the event featured over 40 exhibition halls and attendees spanning industries such as AI, cybersecurity, mobility, and sustainable tech. Appcent, with key team members in attendance, joined this prestigious gathering to explore the latest trends in technology.
Strengthening Regional Strategy: GCC and the Value of Local Presence
The GCC region, now a significant tech investment and innovation hub, is home to some of the world’s leading technology companies.
“GITEX is a great opportunity not only to make new connections but also to strengthen old ties with key industry players based in the GCC region.” Onur Vural – Appcent’s Chief Operating Officer
Through discussions with regional tech leaders and local brands, Appcent’s team gained valuable insights into the business advantages of establishing a local presence in the UAE. This strategic move would support stronger client relationships by meeting the GCC’s growing demand for regional support and direct, in-person contact with tech providers.
AI and Real Value Creation
Artificial Intelligence emerged as a focal point throughout GITEX 2024. Appcent observed the broad interest in AI-driven solutions, especially within retail and e-commerce, and noted the industry’s collective drive to use AI for practical, user-centric applications.
“AI is everywhere, but the key to success with AI is to create AI-powered tools and products that actually create value for the users.” Ozan Uysal, Appcent’s Founder and CEO
The team left GITEX inspired to enhance their product suite with AI that innovates and enriches the user experience in meaningful ways.
New Connections and Future Collaborations
Networking was at the heart of GITEX 2024. Appcent’s team engaged with regional leaders shared insights with Turkish exhibitors and explored potential partnerships with complementary tech companies. These connections strengthen Appcent’s growth path in the GCC region and open new avenues for collaborative projects to enhance its digital offerings.
Looking Forward: A Refined Roadmap for Appcent
After leaving GITEX, Appcent is equipped with a refined roadmap to drive regional growth. Key goals include establishing a local presence in the UAE to support market expansion, further integrating AI into its products, and continuing to leverage strategic partnerships. Appcent focuses on delivering innovative solutions tailored to the unique needs of GCC businesses, strengthening customer engagement, and leading digital transformation.
