E-commerce has been the new game in town since the early 2010s. It is now a very competitive market in which companies set ambitious growth targets. Many organizations make the mistake of thinking that an increased budget means increased growth without a clear plan for achieving these goals.
Budgets are substantial for growth; teams and projects need a budget as it acts as fuel, but if the fuel goes everywhere without a clear game plan, it spills.
Below, we’ll discuss why continuous innovation, with a focus on digital, is essential for e-commerce development and how it can help your business achieve its growth targets.
The Critical Role of Innovation in E-commerce
Lack of progress is a luxury no e-commerce business can afford. Companies must make growth plans and innovative solutions to various challenges their industry faces, which are essential to their operations.
“The e-commerce market is projected to reach 3.6 billion users by 2029.”
E-commerce businesses can maintain relevance and gain a competitive edge by continuously pushing the boundaries of what’s possible. Innovation is the lifeblood that fuels growth fosters customer loyalty, and ensures long-term sustainability in this fiercely competitive industry.
To stay ahead, businesses must be proactive, flexible, and adaptable in identifying new possibilities and addressing changing obstacles. E-commerce businesses can only expect to attract the interest of discerning customers and build a lasting legacy in online shopping by continuously pursuing innovation.
Is Digital Growth the Missing Piece in Your E-Commerce Puzzle?
Yes, your website and mobile presence are the backbone of your e-commerce business, but you need to think beyond the basics to stand out truly. Companies can boost their digital growth by;
embracing unique design elements that reflect their brand identity,
optimizing user experience for seamless navigation,
and leveraging mobile-first strategies that cater to the growing number of on-the-go shoppers.
Additionally, integrating interactive features, personalized content, and data-driven insights can create a more engaging and responsive platform, ultimately expanding your reach and customer base.
What Can You Do as a Company?
Incorporate AI as a personal shopping assistant for your customers.
You may remember the face-to-face shopping experience, where when you go inside the store, a clerk follows you around, helping you with what you are looking for. This is a missed interaction from online shoppers since they have to do it all by themselves right now. AI as an assistant showing similar products, allowing you to see products your size or to your liking, and showing what people pair that specific product with is a must-have right now.
Tip for Advancement: If you are up to the challenge, you can take a step further and let them try it online with VR and AR techs!
Let them have a good time with maximum user care.
Customers love user-friendly websites where they can find what they are looking for easily. If they do not find it in mere seconds, they want a service that can help them. Chatbots are cool, but interactive customer support that helps users navigate what they are looking for is the new horizon in the future for e-commerce. Imagine a chatbot that not only tells you how to find what you are looking for but also shows it!
Tips for Advancement: Keep your customers engaged by making your web and mobile experience fast and user-friendly. Avoid overwhelming them with too much complexity—nobody likes a brain strain!
Use the five senses mindfully.
We experience reality through our five senses and rely on our judgment of what they reveal. Eyes are already being stimulated through visuals, and smell and touch can only be described and hinted at through creative content, but voice? Companies can do so much better! Your blogs can be narrated with AI and voice assistants that help customers through their shopping journey. It can be used to place orders, repurchase items, and cancel products with just their voice! Like Amazon’s Alexa, Apple’s Siri, and Google Assistant.
Tips for Advancement: Using the five senses is a work of creativity and technology. Shoot an idea and see if competitors have done it. If not, you will be the pioneer; if done before, you will follow trends! This is a win-win situation you have at your hands!
For more tips and trends in E-commerce, see our blog “4 E-commerce Trends: Path to Digital Growth”.
How Appcent Helps You Achieve Excellence
The e-commerce sector has experienced rapid growth over the past decade. The data you see below is the most decisive proof of this:
“According to the Euromonitor International Voice of the Consumer Digital Survey, over 60% of global consumers start their shopping journey online for initial research, regardless of whether they complete the purchase online or offline.”
E-commerce is expanding rapidly, but to capitalize on this growth, it’s essential to have a well-defined roadmap and the right team of experts by your side. This is where Appcent steps in. So, what does Appcent do for your business?
Appcent Real-Life Examples for Digital Growth
1) Appcent's Transformative Impact on the Mavi App
Appcent helped Mavi by integrating its in-store and online shopping processes into a single mobile application, enabling customers to enjoy a consistent and convenient shopping experience across all platforms.
Adding features like barcode scanning, order tracking, and location-based stock inquiries simplified the process of finding and purchasing products. Customers could quickly locate items in nearby stores and check their availability.
Plus, Appcent helped Mavi enhance its app with features like ‘Favorites’ and ‘Recently Visited Products’. These features allow the app to suggest outfits based on users’ favourites, recent visits, and past purchases, aiding the brand in reaching its goals.
2) Pegasus and Digital Growth
Appcent meticulously designed and developed Pegasus’s Self-Kiosk and SmartGo, encompassing mobile and web platforms.
With Selfkiosk, Appcent helped Pegasus achieve a more efficient and modern check-in process, allowing passengers to complete their check-ins through airport self-service kiosks. This digital solution streamlined airport operations, reduced long queues, and enhanced customer experience by providing a faster, more convenient way to obtain boarding passes.
On the other hand, SmartGo is a comprehensive tool designed to streamline airport operations for Pegasus employees. It is a single information touchpoint, providing real-time updates and information about all flight-related activities. This digital enhancement ensures every staff member is in the loop, staying updated live in a chaotic and continuously changing environment where information is key.
The UX and UI design Appcent created for SmartGo and Self-Kiosk ensured these tools were functional, user-friendly, and aligned with Pegasus’ branding.
Conclusion
In the ever-changing world of e-commerce, stability is not an option. As market conditions change and customer demands rise, businesses which embrace continuous innovation will thrive. E-commerce businesses can stay relevant and develop sustainably by cultivating a culture of creativity, flexibility, and proactive problem-solving.
Appcent is here to guide you on this journey! Partnering with Appcent allows you to shape the future of e-commerce rather than prepare for it. Let’s innovate together and ensure your e-commerce business meets and exceeds its growth targets, building a lasting legacy in the digital marketplace. Contact our team of experts and start your growth journey today!